Education Northwest

Communicating About Data: Sharing Your School’s and District’s Story With Your Stakeholders

Tuesday, November 27, 2012

View resources from this webinar

Educators and policymakers are using data more effectively to drive instruction and student achievement. As the amount of data grows, choosing what to communicate and how to package this information in a user-friendly way can present challenges for state education agencies, districts, and schools.

In this webinar, Lesley Dahlkemper, a national expert in communications planning, shared strategies for presenting data in meaningful ways for parents and community members. Lesley was joined by her colleague, Tanya Caughey, to demonstrate how to use data to engage different audiences and communicate what data reveal about student outcomes. Viewers will learn how to craft core messages, identify credible messengers, and identify effective communications strategies.


Lesley Dahlkemper is the president of Schoolhouse Communications, a national award-winning firm she founded in 2003. Schoolhouse Communications specializes in helping education leaders communicate about issues that enhance learning and achievement for students in public schools. Dahlkemper brings more than 20 years of journalism, public policy, and K-12 education experience to her work. She has experience in both the private and nonprofit sectors. Dahlkemper has written and presented extensively on community engagement, parent involvement, and communicating about school improvement to organizations as diverse as Harvard University’s Labor-Management Program, the National School Boards Association, and the Association for Supervision and Curriculum Development. She was elected in November 2011 to the Jefferson County Board of Education in Golden, Colorado, and now serves as its president. Dahlkemper holds a master’s degree in public affairs journalism from the University of Illinois at Springfield and a bachelor’s degree in history from Northern Illinois University in DeKalb. 

Tanya Caughey is a project director with Schoolhouse Communications and has 20 years of experience in strategic communications and public relations for nonprofits and schools. Her work in education has been at local, state, and national levels, including the communications offices of Colorado’s two largest school districts—Denver and Jefferson counties.